For the fifth year in a row the UNDP Global Anti-corruption Initiative (GAIN) in partnership with UNODC, launched the International Campaign for the International Anti-corruption day (IACD): “break the corruption chain”. This year we partnered with the advertisement company Saatchi & Saatchi on a pro-bono basis for the design of the campaign packages including the logo and slogan. The campaign has had a “social reach” of 15 million people globally. In addition, 40 UNDP and UNODC COs were selected to support the commemoration of the day through their own local campaign.