At the Young Spikes PR Competition held during the annual Spikes Asia International Festival of Creativity (Singapore 22 – 26 September), GAIN challenged young contestants from advertising and communication agencies to create an integrated campaign to commemorate the International Day Against Corruption (IACD) on 9 December. 15 teams from across Asia were given 24 hours to devise a public relations (PR) strategy.
The competition aimed at engaging with a younger audience during the commemoration of the IACD and encourage young people to raise awareness about the negative impacts of corruption to development, democracy, human rights and economic growth. All work created during the competition was judged by the Young Lions PR jury for gold, silver and bronze awards, and later exhibited at the Festival. GAIN will now consider how the use of some of the ideas proposed by the contestants in its future IACD Campaigns. Read more here.